"TWIX WARS"

Art Direction / Commercial Advertising

"Twix Wars" extends the already existing big idea of Twix, "Try Both Pick A Side," by portraying a political debate as a radio advertisement. The idea involves having two politicians who usually disagree with each other come together and battle it out on

how delicious a Twix bar is.

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This is a unique way plays on the brand's message of offering the same flavour but twice the fun, allowing consumers to enjoy both.