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"OFF THE BOARD"
Integrated Media Campaign
What better way to show how effective a product is by allowing skaters grind some rails in these super comfy kicks!
Through a chain of summer activations/ pop - ups, we'll showcase the true feeling of skating with Pro Classics and emphasize the immense comfort they provide. The Three Stage process of the Off The Board Initiative will inform skaters of the optimal performance of Pro Classics while ensuring the Classic Comfort they provide during those rad kick flips.

2021 DNA PARIS STUDENT COMPETITION WINNER




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