"FROM ZERO TO HERO"

Integrated Print Campaign

This project aims at raising awareness and donations for the Australian bush fires. Despite the urgent need for supplies and personnel, people weren't donating enough to help. The idea was to turn the positive insight that people risk their lives to save strangers into a call to action.

​

We created a series of print advertisements, including billboards, magazine spreads, and posters. The visuals and messaging reminded people that they too could be heroes by donating to this noble cause.

​

This project showcases the ability to use design/ storytelling to make an impact creativity and empathy to inspire action and

create positive change.